The theory behind the unexpected red comes from New York-based interior designer Taylor Simone, who says adding a red accent instantly improves the look of any space — especially one where we don’t expect to see a bright color. Taylor’s video has racked up several million views, and TikTok users have been scouring their apartments to find rooms that fit the trend.
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Many of Taylor’s colleagues say she’s not doing anything new: designer Kishani Perera, for example, says that pops of color against neutrals are a “theory,” much less a new one, and are a classic that’s been around for centuries.
Still, it works. “From Taylor Swift’s signature red lipstick to this trend in homes, red has always been a statement color,” says Carolyn Ames Noble, former chair of the board of the American Society of Interior Designers.
